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Craig Mack, ‘Flava in Ya Ear’ Rapper, Dead at 46

Craig Mack, the New York rapper who gave Puff Daddy’s Bad Boy Records its first big hit died on Monday at the age of 46.

Rest In Peace! Good brother… #CraigMack …. Alvin Toney love my brother…

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According to the New York Daily News, the rapper died of heart failure at a hospital in Walterboro, South Carolina. Alvin Toney, the former producer for the “Flava in Ya Ear” rapper, confirmed his death. “God bless my friend. He was a good friend of mine,” said Toney in his farewell words to his friend. The producer worked on Mack’s debut album Project: Funk Da World and his “Get Down Remix.”

Mack left the industry behind in 2012 and became a minister. He leaves behind two adult children and a wife.

Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.