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Issa Rae, Samsung

Watch Issa Rae Rise to Fame in Samsung Galaxy Note9 Commercial

Insecure creator and star Issa Rae is the star of the latest Samsung Galaxy Note9 commercial, which aired on Monday during the 2018 Emmy Awards broadcast. The ad looks back on Rae’s rise to fame from her web series, The Misadventures of Awkward Black Girl, to her hit HBO series.

The cover of EBONY’s September 2018 issue, on which Rae is featured, appeared in the commercial.

“Keep making until you make it,” is the advice Rae offered to the ad’s viewers.  The commercial was directed by Lacey Duke and is part of Samsung’s Do What You Can’t campaign.

Rae received her first Emmy nomination, for Lead Actress in a Comedy Series, this year.


Christina Santi is a news and culture writer for EBONY.com. Born and raised in the Bronx, New York, she considers herself a well-read, not so traditional feminist with a heavy interest in music, fashion and pop culture. Christina currently lives in New York City, where she refers to her Cuban & Jamaican descent often while writing about her experiences as a first-generation Afro-Latinx in America. She also devotes time writing personalized reading material for her tutees and turning ideas into words for streetwear brand, PUER By Noel Bronson.